Our Story

How Skin Cake Came to Life

Skincake started in my kitchen; where I used to bake cakes and blend skincare with the same care and creativity. I’ve always believed that, like a good cake, great skincare is about balance: the right ingredients, nothing unnecessary, and made with love.


With my best friend, now my co-founder — we turned that passion into a mission: to simplify skincare. Fewer products. Better formulas. Real results. Skincake is everything we wished existed and now, we’re sharing it with you.

— Liana Jalbout
Co-Founder

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Our Values

Skin First, Always

At Skincake, everything we do is rooted in intention. From the way we formulate to the way we communicate, our values guide every product we create and every story we tell. We're not just here to make skincare — we're here to make it meaningful.

  • Transparency Always
    We believe in honest formulas, real results, and clear communication. No fluff, no filters.
  • Science Meets Soul
    Our products are driven by clinical-grade actives and crafted with care, heart, and humanity.
  • Joy in the Ritual
    Skincare should feel like a treat, not a task — every texture, scent, and result is designed to spark joy.
  • Diversity in Beauty
    We celebrate skin in all its forms. Every formula is made to support real people with real skin goals.

These values are more than just words — they’re the foundation of everything we stand for. And we’re so proud to share that with you.

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